In today’s digital-first world, your dealership’s online presence is no longer optional, it’s critical. And while most dealers focus heavily on their website and third-party listings, many overlook one of the most powerful (and free) local marketing tools available:
👉 Your Google Business Profile (GBP)
Google Business Pages are often the first impression potential customers get of your dealership. Whether someone searches “Chevy dealer near me” or checks hours and reviews, your GBP is where it all happens.
But it’s not just about keeping your hours and phone number accurate. One of the most underused features? Weekly posts.
🚀 Why Post Weekly on Google Business?
1. Boost Local SEO & Visibility
Every post you make sends a signal to Google that your business is active, relevant, and engaged. Weekly posts can help improve your position in local search and keep your listing fresh in Google's eyes.
2. Drive More Clicks to Your Website or Inventory
Each post can include a call-to-action (CTA)—like “Shop Now,” “Learn More,” or “Schedule a Test Drive.” This means every post is a new opportunity to drive traffic to your VDPs, service scheduler, or special offers.
3. Promote Timely Offers, Events & Inventory
Got a 0% APR event? A limited-time lease deal? Inventory highlights? Use your GBP posts like a social feed, but directly within Google Search—right where your customers are already looking.
4. Engage Mobile Shoppers
Most local searches happen on mobile devices. GBP posts put your updates front and center on the mobile screen—before anyone ever lands on your website.
5. Outperform Competitors
Chances are, most of your competitors aren’t posting regularly. That gives you a massive advantage in visibility and customer trust—without spending a dime on ads.
📆 What Should You Post Each Week?
You don’t need to reinvent the wheel. Here are a few simple, high-impact ideas:
- 🔧 Service specials
- 🚗 Featured inventory (new or pre-owned)
- 💸 Finance or lease promotions
- 🗓️ Upcoming dealership events
- 🌟 Customer testimonials or 5-star reviews
- 🎉 Team spotlights or dealership news
Keep it short, visual, and focused on action.
✅ Pro Tips for Success
- Post once a week to stay current and active in Google's ranking system.
- Include a high-quality image or video—visuals get more engagement.
- Use CTAs like “Call Now” or “Shop Inventory.”
- Track performance with UTM codes to see how many clicks you’re getting.
👇 Bottom Line
Posting weekly to your Google Business Page isn’t just a “nice to have.” It’s a strategic advantage that improves your local visibility, drives traffic, and keeps your dealership top-of-mind.
And the best part? It’s free. No boosting. No ad spend. Just consistency and value.
Need help creating a weekly content calendar or automating your GBP posts? Let’s talk!
