Few companies rate their social media strategy as successful. Hiring a Social Media Manager to oversee the strategy and platforms will lead to greater success. Did you know only 12% of businesses feel that they are using Social Media effectively? Yet approximately 70% of businesses are using Social Media. Here’s another statistic: only 12% percent of companies are using a dedicated Social Media Manager. Do you think it’s a coincidence that 12% use a SM Manager, and 12% feel they are using Social Media successfully?
Social Media can be simple to use, but it is not easy to be successful. Social Media is a part of the overall marketing strategy, and done properly, should be cohesive with the other aspects of the marketing strategy. But it is NOT a traditional marketing tool and if you want to be successful, you need to hire someone qualified to do the job.
Think of it this way, if you have a dream prospect that you want to land as a customer, and you have the chance to connect with them, whom would you want as your spokesperson? What would you want them to say about your business and its benefits? You need to look at your social media manager in the same way. If you would want your best salesperson to be your spokesperson, you want Simply Social Media.
Promoting your business is a time consuming job. It takes time away from the many other hats you wear as a business owner. That is where Simply Social Media can help you!