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Instagram is Taking Over the World of Social Media

Instagram doesn’t seem to be slowing down anytime soon! This app has been releasing new updates that have been heavily competing with other social media applications such as Snapchat, Facebook, and now YouTube. Instagram has taken existing social platforms and recreated them with a little twist to help draw in more users and most importantly, […]

Social Media… Yep You Have to Do It!

Let’s face it Social Media is here to stay.  If you are a small or medium size business you and your marketing department are juggling all the other things you have to do every day and the last thing on your mind at the end of a busy day is social media. Some of our […]

Who are we and what do we do?

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Social Media Tips for Restaurateurs

Social Media Tips for Restaurateurs Facebook Tips: Be brief. Nobody wants to read long paragraphs. Emphasize visuals. Photos and videos attract more interest. Always get customers’ permission before uploading their photos. Think long-term. Facebook is about communicating your restaurant’s culture. Occasional showcases are OK, but promoting the catch of the day every day might get very old […]

Is Your Social Media as Awesome as Your Product or Service?

Social Media Guarantees

Every day I speak to people who are skeptical about utilizing Social Media for their business, and want iron clad guarantees and ROI. They are challenged justifying a modest monthly investment for a dedicated social media manager to create content, provide strategy and post on the appropriate channels. I remembered an article I read from […]

Are you REALLY being effective on Social Media?

Did you know, according to Harvard Business Review, few companies rate their social media strategy as successful? Plus only 12% of businesses feel that they are using Social Media effectively? Yet approximately 70% of businesses are using Social Media. Here’s another statistic: only 12% percent of companies are using a dedicated Social Media Manager. Do […]

Graduates Are You Protecting Your Online Personal Brand?

Graduates Are You Protecting Your Online Personal Brand? 10 Tips to Get You Started the Right Way! Create Relevant Professional Profiles Build compelling, professional profiles for yourself that include your professional job history. LinkedIn is an obvious place for such a profile, but Facebook, Twitter, and Google+, are great as well! These profiles should demonstrate […]

How to Create the Perfect LinkedIn Profile

How to Create the Perfect LinkedIn Profile 1. Your Name. This is your first impression so keep it simple and clutter free. Don’t add any acronyms and credentials to it. Keep it clear and concise. And ALWAYS use your personal name, not the name of your company. 2. Picture. Have a simple headshot, preferably of […]

Growing Your Business Through Social Media

This is an article I originally wrote for Buy Michigan Now.  It can be found at: http://www.buymichigannow.com/news/view/Growing Your Business Through Social Media Let’s face it social media is here to stay.  If you are a small or medium size business, you and your marketing department are juggling all the other things you have to do […]

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